Daniel De La Cruz
Brand Designer
Daniel De La Cruz
Brand Designer
Available for freelance
Hi! I'm
Daniel De La Cruz
a
Brand & Graphic Designer
from
Madrid
creating designs that supercharge your brand
(2014 – PRESENT)
I specialize in creating visually striking designs that help SaaS brands, B2B Tech companies and startups stand out, connect with users, and leave a lasting impression.
Daniel De La Cruz
Brand Designer
Available for freelance
Hi! I'm
Daniel De La Cruz
a
Brand & Graphic Designer
from
Madrid
creating designs that supercharge your brand
(2014 – PRESENT)
I specialize in creating visually striking designs that help SaaS brands, B2B Tech companies and startups stand out, connect with users, and leave a lasting impression.
10 /
years of experience
>98% /
client retention rate
30+ /
satisfied clients
99+ /
projects finished
10 /
years of experience
>98% /
client retention rate
30+ /
satisfied clients
99+ /
projects finished
{01} — Featured projects
Bringing your SaaS brand to life with bold, memorable visuals
{02} — Tools & Skills
My creative toolbox
{02} — Tools & Skills
My creative toolbox
{02} — Tools & Skills
My creative toolbox
Adobe Illustrator
Vector-based program for logos and graphics
90
%
Adobe Illustrator
Vector-based program for logos and graphics
90
%
Adobe Illustrator
Vector-based program for logos and graphics
90
%
Figma
Leading collaborative design tool
80
%
Figma
Leading collaborative design tool
80
%
Figma
Leading collaborative design tool
80
%
Framer
No-code website builder
70
%
Framer
No-code website builder
70
%
Framer
No-code website builder
70
%
Brand identity
Brand strategy
Illustration
Graphic design
Product design
Brand identity
Brand strategy
Illustration
Graphic design
Product design
{03} — Design Process
How it works
Discovery
/
01
Discovery and Strategy
Initial Consultation:
Understand the client’s vision, goals, and target audience.
Research:
Analyze competitors and industry trends to gather insights.
Develop Brand Strategy:
Set the roadmap that aligns the company’s goals.
/3-5 days/
Discovery
/
01
Discovery and Strategy
Initial Consultation:
Understand the client’s vision, goals, and target audience.
Research:
Analyze competitors and industry trends to gather insights.
Develop Brand Strategy:
Set the roadmap that aligns the company’s goals.
/3-5 weeks/
Discovery
/
01
Discovery and Strategy
Initial Consultation:
Understand the client’s vision, goals, and target audience.
Research:
Analyze competitors and industry trends to gather insights.
Develop Brand Strategy:
Set the roadmap that aligns the company’s goals.
/3-5 days/
Design
/
02
Brand Identity Development
Visual Identity:
Design a logo, color palette, typography, and brand elements
Establish Guidelines:
Brand style guide to ensure consistency across platforms
Iterate and Refine:
Gather feedback and make revisions
Craft Custom Illustrations
Design visuals that convey complex SaaS concepts
Finalize Design:
Approve the final design with detailed mockups for all pages
/1-2 weeks/
Design
/
02
Brand Identity Development
Visual Identity:
Design a logo, color palette, typography, and brand elements
Establish Guidelines:
Brand style guide to ensure consistency across platforms
Iterate and Refine:
Gather feedback and make revisions
Craft Custom Illustrations
Design visuals that convey complex SaaS concepts
Finalize Design:
Approve the final design with detailed mockups for all pages
/3-5 weeks/
Design
/
02
Brand Identity Development
Visual Identity:
Design a logo, color palette, typography, and brand elements
Establish Guidelines:
Brand style guide to ensure consistency across platforms
Iterate and Refine:
Gather feedback and make revisions
Craft Custom Illustrations
Design visuals that convey complex SaaS concepts
Finalize Design:
Approve the final design with detailed mockups for all pages
/1-2 weeks/
Build
/
03
Website Design and Development
Plan the User Experience (UX):
Map out the website structure and user journey
Design Engaging Interfaces:
Create visually appealing and responsive designs
Develop and Launch:
Using no-code tools like Framer to build the website
/1 week/
Build
/
03
Website Design and Development
Plan the User Experience (UX):
Map out the website structure and user journey
Design Engaging Interfaces:
Create visually appealing and responsive designs
Develop and Launch:
Using no-code tools like Framer to build the website
/3-5 weeks/
Build
/
03
Website Design and Development
Plan the User Experience (UX):
Map out the website structure and user journey
Design Engaging Interfaces:
Create visually appealing and responsive designs
Develop and Launch:
Using no-code tools like Framer to build the website
/1 week/
Launch
/
04
Website Launch
Final Testing:
Perform a final quality check to ensure the website is error-free
Website Launch:
Launch the website with a clear plan for maximum visibility
Post-Launch Support:
Monitor performance and provide ongoing support
/2-3 days/
Launch
/
04
Website Launch
Final Testing:
Perform a final quality check to ensure the website is error-free
Website Launch:
Launch the website with a clear plan for maximum visibility
Post-Launch Support:
Monitor performance and provide ongoing support
/3-5 weeks/
Launch
/
04
Website Launch
Final Testing:
Perform a final quality check to ensure the website is error-free
Website Launch:
Launch the website with a clear plan for maximum visibility
/2-3 days/
98%
Percent
customer satisfaction
98%
Percent
customer satisfaction
98%
Percent
customer satisfaction
10+
Years
of experience
10+
Years
of experience
10+
Years
of experience
30+
Projects
customer completed
30+
Projects
customer completed
30+
Projects
customer completed
{04} — Testimonials
What they say about me
* Kind words from my clients
4.5
/ 5
Working with Daniel was seamless. Their designs helped us stand out in a competitive market, and the brand guidelines they created have become invaluable for our team.
James Patel, CEO
5.0
/ 5
The visuals and branding that Daniel created completely transformed how we present ourselves to clients.
Anna Martinez, Marketing Director
5.0
/ 5
The custom illustrations and website redesign were exactly what we needed to align with our product’s vision.
Sophia Lee, Product Manager
5.0
/ 5
The brand strategy and visuals designed by Daniel have set a new standard for our company. They created a modern, cohesive identity that resonates perfectly with our target audience.
Liam Thompson, COO
5.0
/ 5
From start to finish, Daniel demonstrated creativity, professionalism, and a deep understanding of our industry. The branding materials and website they delivered have become a cornerstone of our marketing strategy, helping us attract and retain high-value clients.
Emily Carter, CMO
4.5
/ 5
Working with Daniel was seamless. Their designs helped us stand out in a competitive market, and the brand guidelines they created have become invaluable for our team.
James Patel, CEO
5.0
/ 5
The visuals and branding that Daniel created completely transformed how we present ourselves to clients.
Anna Martinez, Marketing Director
5.0
/ 5
The custom illustrations and website redesign were exactly what we needed to align with our product’s vision.
Sophia Lee, Product Manager
5.0
/ 5
The brand strategy and visuals designed by Daniel have set a new standard for our company. They created a modern, cohesive identity that resonates perfectly with our target audience.
Liam Thompson, COO
5.0
/ 5
From start to finish, Daniel demonstrated creativity, professionalism, and a deep understanding of our industry. The branding materials and website they delivered have become a cornerstone of our marketing strategy, helping us attract and retain high-value clients.
Emily Carter, CMO
4.5
/ 5
Working with Daniel was seamless. Their designs helped us stand out in a competitive market, and the brand guidelines they created have become invaluable for our team.
James Patel, CEO
5.0
/ 5
The visuals and branding that Daniel created completely transformed how we present ourselves to clients.
Anna Martinez, Marketing Director
5.0
/ 5
The custom illustrations and website redesign were exactly what we needed to align with our product’s vision.
Sophia Lee, Product Manager
5.0
/ 5
The brand strategy and visuals designed by Daniel have set a new standard for our company. They created a modern, cohesive identity that resonates perfectly with our target audience.
Liam Thompson, COO
5.0
/ 5
From start to finish, Daniel demonstrated creativity, professionalism, and a deep understanding of our industry. The branding materials and website they delivered have become a cornerstone of our marketing strategy, helping us attract and retain high-value clients.
Emily Carter, CMO
Join 50+ SaaS businesses and start ups I've worked with
Join 50+ SaaS businesses and start ups I've worked with
Join 50+ SaaS businesses and start ups I've worked with
{05} — FAQ
Got questions?
Got questions?
01/
What is your experience working with SaaS companies?
I’ve worked with SaaS companies to develop brand strategies, visual identities, and website designs that resonate with their target audience. My process is tailored to highlight their unique value propositions and drive engagement in competitive markets.
02/
How do you ensure the brand reflects our unique value and mission?
I begin with a deep discovery phase, including workshops and competitor analysis, to fully understand your mission, audience, and goals. Every design decision is rooted in aligning with your values and ensuring your brand stands out.
03/
Can you handle both our brand identity and website design?
Absolutely! Yes, I specialize in creating cohesive brand identities and translating them into seamless, user-focused website designs. This ensures consistency across all touchpoints and a strong, unified presence.
04/
How do you measure the success of your designs?
Success is measured by how well the designs achieve your business goals—whether that’s increased user engagement, higher conversions, or stronger brand recognition. I also incorporate feedback and use analytics to refine designs post-launch.
01/
What is your experience working with SaaS companies?
I’ve worked with SaaS companies to develop brand strategies, visual identities, and website designs that resonate with their target audience. My process is tailored to highlight their unique value propositions and drive engagement in competitive markets.
02/
How do you ensure the brand reflects our unique value and mission?
I begin with a deep discovery phase, including workshops and competitor analysis, to fully understand your mission, audience, and goals. Every design decision is rooted in aligning with your values and ensuring your brand stands out.
03/
Can you handle both our brand identity and website design?
Absolutely! Yes, I specialize in creating cohesive brand identities and translating them into seamless, user-focused website designs. This ensures consistency across all touchpoints and a strong, unified presence.
04/
How do you measure the success of your designs?
Success is measured by how well the designs achieve your business goals—whether that’s increased user engagement, higher conversions, or stronger brand recognition. I also incorporate feedback and use analytics to refine designs post-launch.
01/
What is your experience working with SaaS companies?
I’ve worked with SaaS companies to develop brand strategies, visual identities, and website designs that resonate with their target audience. My process is tailored to highlight their unique value propositions and drive engagement in competitive markets.
02/
How do you ensure the brand reflects our unique value and mission?
I begin with a deep discovery phase, including workshops and competitor analysis, to fully understand your mission, audience, and goals. Every design decision is rooted in aligning with your values and ensuring your brand stands out.
03/
Can you handle both our brand identity and website design?
Absolutely! Yes, I specialize in creating cohesive brand identities and translating them into seamless, user-focused website designs. This ensures consistency across all touchpoints and a strong, unified presence.
04/
How do you measure the success of your designs?
Success is measured by how well the designs achieve your business goals—whether that’s increased user engagement, higher conversions, or stronger brand recognition. I also incorporate feedback and use analytics to refine designs post-launch.
{06} — Follow me for design advice
